It is really crucial for Product Managers to track the right metrics to measure how the product and business are tracking against the goals. In today’s data-driven world, Product Managers and business leaders have many tools at their disposal to track and measure business data. It is easy to get overwhelmed with data and it
The subscription-based business model has gained popularity in recent years. Whether its consumer services like Netflix, Spotify or Amazon prime, enterprise SAAS offerings like AWS and Adobe Cloud or physical products like DollarShaveClub or Blue Apron, subscriptions are ubiquitous. And for a good reason. Even more services and businesses are exploring a subscription-based or SAAS
Product management as a function is very broad and varies from company to company. Because of the complex nature of this role that encompasses so many different areas of the company, Product Managers need to constantly adapt and learn to grow in their role. As a part of my learning in the Product Management field,
So you have built an awesome product that users love and use. But as a Product Manager, you are always trying to move the needle and thinking of ways to improve engagement even further. Gamification is a great way to build engagement and loyalty in your application. What is Gamification? Gamification typically involves applying game
The Growth Initiative that Increased our Activation Rate by 200% In a previous role, I was the Product Manager responsible for driving growth and subscription signups for a direct to consumer Mobile app. I did market research, gathered customer insights, priced the product competitively, created a great UI and applied learnings from market research and customer
Prioritization is one of the key aspects of a product manager role. With so much to do and limited resources, product managers encounter this challenge way too often. And there are too many situations when prioritization is done based on one of the following ways. – Sales Feedback: because sales is generating revenue and bringing
