November 8, 2017
The Growth Initiative that Increased our Activation Rate by 200%
![User Growth and Retention](http://adharwalia.com/wp-content/uploads/2017/11/1*lnlOZvS_oCktmf_jVRxO0g-150x150.png)
The Growth Initiative that Increased our Activation Rate by 200% In a previous role, I was the Product Manager responsible for driving growth and subscription signups for a direct to consumer Mobile app. I did market research, gathered customer insights, priced the product competitively, created a great UI and applied learnings from market research and customer