Product management is a crucial role in the success of a business, responsible for ensuring the development, launch, and ongoing success of a product. In today’s competitive market, companies need experienced product managers who can lead and manage a team, while understanding and delivering on the needs of the customer. However, there are two primary
The subscription-based business model has gained popularity in recent years. Whether its consumer services like Netflix, Spotify or Amazon prime, enterprise SAAS offerings like AWS and Adobe Cloud or physical products like DollarShaveClub or Blue Apron, subscriptions are ubiquitous. And for a good reason. Even more services and businesses are exploring a subscription-based or SAAS
What is Machine Learning and Why does it matter? This article describes basics of Machine Learning, where it is used and how one can apply machine learning to build better products.
So you have built an awesome product that users love and use. But as a Product Manager, you are always trying to move the needle and thinking of ways to improve engagement even further. Gamification is a great way to build engagement and loyalty in your application. What is Gamification? Gamification typically involves applying game
The Growth Initiative that Increased our Activation Rate by 200% In a previous role, I was the Product Manager responsible for driving growth and subscription signups for a direct to consumer Mobile app. I did market research, gathered customer insights, priced the product competitively, created a great UI and applied learnings from market research and customer
Race to the third spot There is no better time than today in the wireless industry and the evolution of smartphones. With Android and iPhone securing their place as the top two Mobile OSes, the competition for the 3rd place is getting intense. As of today, Android has a global market share of 79% and iOS
Designing UI for a Mobile-First Experience According to the latest data from AppBrain, there are about 1.13 million Android apps in the market today. The number is about 1 million for iPhone. Not surprisingly, only about 22% of the apps are considered quality apps. So what makes an app, a quality app? This is a
